What makes a cat a cat?
If you don't know the answer, ask to a 3-year-old child, they can help you, but then try to 'program' it
From an input image of a cat, what vector of features can you get that could help you in the training process of a model?
Image segmentation, border detection
Points of interest, gradients
Basic shapes detection
Fast Fourier transformation and work in frequency domain
etc.

This has been the work of thousands of researchers for many years, being able to find some clever, and sometime very specific, techniques to get some characteristics from images (or other inputs) or features in order to train ML models.
Let's try to remove the human from the feature engineering process

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